Overcoming Leadership’s Reluctance to Invest in Technology & Creating Champions
2:15 pm - Thursday 27th August 2026
- Exploring why leadership might resist investing in tools, especially when benefits aren’t explicitly tied to revenue, and how to articulate specific value of a tool, particularly when executive alignment is critical for tool adoption
- Discussing how to create “technology champion” employees who utilize platforms and demonstrate the value of investments to leadership
- Sharing real-world examples of how we have achieved the above
