Jacob Elrod
Virtual Design & Construction Manager Brasfield & Gorrie
Jacob’s expertise lies in Virtual Design and Construction (VDC) management within the construction industry. He has advanced through roles at Brasfield & Gorrie, progressing from an Assistant VDC Manager to their current position. In these capacities, Jacob has been instrumental in overseeing and implementing VDC strategies, contributing to the successful execution of commercial and residential construction projects.
Seminars
Friday 28th August 2026
Panel Discussion: Transforming Field Resistance into Widespread Adoption & Advocacy
9:30 am
- Characterizing the main bottlenecks of field adoption in your firm, including time constraints, resistance to change, and tool fatigue, and how to mitigate trust erosion
- Examining how the introduction of tools can be overwhelming for field teams, especially given the time pressure they are already under
- Identifying one or two features of a tool that truly resonate with field users to spark advocacy and momentum
- Developing intentional, role-specific support workflows to drive buy-in, and ensuring phased introduction and effective change management approaches to reduce friction
