Samm Carbo
Seminars
Friday 28th August 2026
Panel Discussion: Transforming Field Resistance into Widespread Adoption & Advocacy
9:30 am
- Characterizing the main bottlenecks of field adoption in your firm, including time constraints, resistance to change, and tool fatigue, and how to mitigate trust erosion
- Examining how the introduction of tools can be overwhelming for field teams, especially given the time pressure they are already under
- Identifying one or two features of a tool that truly resonate with field users to spark advocacy and momentum
- Developing intentional, role-specific support workflows to drive buy-in, and ensuring phased introduction and effective change management approaches to reduce friction
Thursday 27th August 2026
Chaired by
Thursday 27th August 2026
Chaired by
Friday 28th August 2026
Chaired by
