Panel Discussion: Transforming Field Resistance into Widespread Adoption & Advocacy

9:30 am - Friday 28th August 2026

Characterizing the main bottlenecks of field adoption in your firm, including time constraints, resistance to change, and tool fatigue, and how to mitigate trust erosion
Examining how the introduction of tools can be overwhelming for field teams, especially given the time pressure they are already under
Identifying one or two features of a tool that truly resonate with field users to spark advocacy and momentum
Developing intentional, role-specific support workflows to drive buy-in, and ensuring phased introduction and effective change management approaches to reduce friction